Shri Paramani Jewels by Anshu Gupta and Vinay Gupta have a legacy of over 200 years, with the roots of the brand in 1789. Their endeavours have come a long way and the duo has been keeping their traditions alive being the sixth generation in the business.

For our founders, jewellery has been more than just a business, it is their passion.They are passionately dedicated to revitalising the rich heritage of Indian craftsmanship, honouring and celebrating the artistry of master craftsmen through their exceptional work.. Our collection is uniquely rare and meticulously handcrafted to suit every occasion.

The devoted duo has endeavoured to establish Shri Paramani Jewels as a trusted brand for antique and heritage jewellery connoisseurs, offering unparalleled craftsmanship and quality. The brand is known for their heritage jadau and polki pieces and has two ateliers in Delhi in Aurobindo Market and Khan Market.

Anshu Gupta and Vinay Gupta have profoundly taken Shri Paramani Jewels to new heights. It has recently contributed an impressive collection of 10,000 pieces of jewellery for Netflix and Sanjay Leela Bhansali's "Heeramandi," showcasing their exceptional craftsmanship. The brand has also been prominently featured in high-budget films such as ‘Bajirao Mastani,’ ‘Gold,’ and ‘Kalank,’ as well as the Hollywood movie ‘Warrior Queen of Jhansi.’

Known for styling some of the most renowned names in Bollywood, including Deepika Padukone, Kareena Kapoor Khan, Janhvi Kapoor, Alia Bhatt, Madhuri Dixit, Sridevi, Khushi Kapoor, Esha Gupta, Mouni Roy, Mira Rajput, Divya Kumar Khosla, Jacqueline Fernandez, Katrina Kaif, Karisma Kapoor, Kriti Sanon, Kriti Kharbanda, and Vidya Balan, Shri Paramani Jewels has become a favorite among leading celebrities in India and globally.

The loving duo behind the brand has collaborated with Heritage 365 as a jewellery partner for prestigious events such as the FDCI Show, Amazon India Fashion Week 2016 with ace designer Samant Chauhan, Vogue Wedding Show, BMW India Bridal Fashion Week, and Amazon India Couture Week with Tarun Tahiliani and Anju Modi. They have also curated many couture pieces that are exquisite and exclusively available at their stores in Khan Market and Aurobindo Market, in Delhi.

Shri Paramani Jewels has also forged partnerships with some of the biggest names in the fashion industry, including Raw Mango, BridalAnIndia, Sue Mue, Wed Me Good, Devnagri, Nikki Mahajan, and many more. Their commitment to unmatched workmanship and quality has solidified their reputation as a trustworthy brand for antique and heritage jewellery connoisseurs.